Compare us. Please.
Side by side.
Eleven rows that decide it. Figures as published on each tool's pricing page on 18 Oct 2026; each name links there so you can check.
| Rica | Stan | Eventbrite | Luma | Linktree | Square | Hotplate | ClickFunnels | Systeme.io | |
|---|---|---|---|---|---|---|---|---|---|
| Fee on your sales | 0% on paid plans | 0% | 3.7% + $1.79 + 2.9% | 5% or $59/mo | 9–12% (free tiers) | 3.3% + 30¢ (free) | 5% + $0.55 per diner | 0% | 0% |
| Physical goods with cutoffs | Yes | No | No | No | Light | Yes | Yes | No | No |
| Subscriptions for goods | Yes | Memberships only | No | No | No | Basic | No | No | No |
| Bookings | Yes | Yes | No | No | No | +$10/mo | No | No | No |
| Events with tickets | Yes, 0% | No | Yes, with fees | Yes, 5% | No | No | No | No | No |
| Text reminders and updates | Yes, 2.5¢ a text | No | No | Reminders | No | 500 included | No | No | No |
| WhatsApp inbox | Yes | No | No | No | No | No | No | No | No |
| Assistant answering customers | Yes, from your facts | No | No | No | No | No | No | No | No |
| Email marketing | Free, always | At $99 | No | No | No | Yes | No | Add-on | Free |
| QR ordering | Yes | No | No | No | No | Yes | No | No | No |
| Your own Stripe | Yes | Stan-owned | No | Yes | No | Square | No | Yes | Yes |
Fee on your sales
- Rica0% on paid plans
- Stan0%
- Eventbrite3.7% + $1.79 + 2.9%
- Luma5% or $59/mo
- Linktree9–12% (free tiers)
- Square3.3% + 30¢ (free)
- Hotplate5% + $0.55 per diner
- ClickFunnels0%
- Systeme.io0%
Physical goods with cutoffs
- RicaYes
- StanNo
- EventbriteNo
- LumaNo
- LinktreeLight
- SquareYes
- HotplateYes
- ClickFunnelsNo
- Systeme.ioNo
Subscriptions for goods
- RicaYes
- StanMemberships only
- EventbriteNo
- LumaNo
- LinktreeNo
- SquareBasic
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
Bookings
- RicaYes
- StanYes
- EventbriteNo
- LumaNo
- LinktreeNo
- Square+$10/mo
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
Events with tickets
- RicaYes, 0%
- StanNo
- EventbriteYes, with fees
- LumaYes, 5%
- LinktreeNo
- SquareNo
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
Text reminders and updates
- RicaYes, 2.5¢ a text
- StanNo
- EventbriteNo
- LumaReminders
- LinktreeNo
- Square500 included
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
WhatsApp inbox
- RicaYes
- StanNo
- EventbriteNo
- LumaNo
- LinktreeNo
- SquareNo
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
Assistant answering customers
- RicaYes, from your facts
- StanNo
- EventbriteNo
- LumaNo
- LinktreeNo
- SquareNo
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
Email marketing
- RicaFree, always
- StanAt $99
- EventbriteNo
- LumaNo
- LinktreeNo
- SquareYes
- HotplateNo
- ClickFunnelsAdd-on
- Systeme.ioFree
QR ordering
- RicaYes
- StanNo
- EventbriteNo
- LumaNo
- LinktreeNo
- SquareYes
- HotplateNo
- ClickFunnelsNo
- Systeme.ioNo
Your own Stripe
- RicaYes
- StanStan-owned
- EventbriteNo
- LumaYes
- LinktreeNo
- SquareSquare
- HotplateNo
- ClickFunnelsYes
- Systeme.ioYes
One page each.
Stan · $29 / $99
Stan alternative for physical products
Stan is good at links and downloads. The moment you sell something you have to make, ship, book or host, it stops. Rica does the digital part and the rest, from $29 a month billed yearly.
ReadEventbrite · free to list
Eventbrite alternative with no fees
A $25 ticket on Eventbrite costs about $3.44 in fees and the money arrives after the event. On Rica a paid plan takes 0%, Stripe pays you on its schedule, and the guest gets a text the day before.
ReadLuma · free / $59
Luma alternative with a shop attached
Luma makes a lovely event page and charges 5% or $59 a month to stop. Rica gives you the page, the tickets at 0% on the Rica plan, a weekly series, and the shop and bookings beside it.
ReadLinktree / Beacons · $0 to $35
Linktree with an inbox and a real shop
A link page is where your customers already go. Rica is that page, with orders, bookings, tickets, one inbox and text reminders behind it, and no 9 to 12% cut.
ReadSquare Online + Appointments · $0 / $49 + $10
Square alternative for a one-person business
Square is a register with pieces bolted on, each with its own fee. Rica is one page, one inbox and one customer list, with your own Stripe and 0% on a paid plan.
ReadHotplate · free
Hotplate alternative without the diner fee
Hotplate charges every diner 5% + $0.55. Rica does drops with cutoffs and pickup windows, plus the weekly dinner plan and the pickup reminders, and your diners pay nothing extra on a paid plan.
ReadClickFunnels · $97 to $297
ClickFunnels alternative from $29 a month
Pages are not a business. Rica builds the page from your answers and runs the orders, bookings, tickets and reminders behind it, from $29 a month billed yearly.
ReadSysteme.io · $0 to $97
Systeme.io alternative with an inbox and events
Free email is table stakes. Rica adds the inbox, the text reminders, the events at 0% and the physical products a funnel tool cannot sell.
Read